I don't have anything constructive to add since posts above me more or less have what I was gonna reply with, but I find it humorous that a lot of responses to most of these posts are "Go to the doctor"
I don't think anyone's gonna just sit idle w/ a bloody ear. I mean, in this case it sounds like she is, but I'm sure she knows deep down that she needs to go.
Ear problems are horrid. I had a situation where the fluids in my ears weren't draining properly... ended up goin to the ER because the pain was so bad. The doc told me to wait it out, and that my ear drum would rupture in the next 24 hours. Worst pain ever... but when it ruptured, it felt so good... such a relief.
It took about a month or so for my hearing to get back to normal.