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What year? I know it's pre-97, but that makes a big difference in price.
KBB says 5200 private party and 7300 retail for good condition '96 sahara. (Really, newest YJ build was 95 but they cleared inventory through 96 while tooling for the TJ.) Options we don't know about are 30" tires, Trak-Loc, audio, etc. Starting price isn't a steal but pictures never tell the whole story.
You might want to hunt for a sport. The Sahara package was sort of a sport with Eddie Bauer colors, and price penalty.
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There are a vast number of people who are uninformed and heavily propagandized, but fundamentally decent. The propaganda that inundates them is effective when unchallenged, but much of it goes only skin deep. If they can be brought to raise questions and apply their decent instincts and basic intelligence, many people quickly escape the confines of the doctrinal system and are willing to do something to help others who are really suffering and oppressed." -Manufacturing Consent: Noam Chomsky and the Media, p. 195
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