Like everything else in life, it's subjective. My reality is different from yours, and different from Osama Bin Laden's. In the world of the average American, he's evil incarnate. In his world, he's not evil, we are.
Outside of fiction, nobody believes they are evil. Every action has some sort of justification for the actor; they have good reasons for doing what they're doing, and there's nothing evil about it.
If you can't define a thing and point to it, it's a social or mental construct, and isn't "real". As Philip K. Dick wrote (I paraphrase), what's real is that which doesn't disappear when you stop believing in it. Notice what happens when you stop believing in evil!
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