cyrnel

Reverse lookups are answered from in.addr records set up by the owner of the address space. In these days of overloaded IPv4 space, with potentially tons of virtual sites at each address, reverse lookups are often wrong. Many hosting providers no longer maintain them beyond "company x hosting" or similar. With a hosting account at a single address you can probably get help having the records modified. If you're behind a residential connection or a hosting reseller it can be difficult or impossible to get provider support for in.addr changes at all.

Edit: Of course, can't hurt to ask!

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There are a vast number of people who are uninformed and heavily propagandized, but fundamentally decent. The propaganda that inundates them is effective when unchallenged, but much of it goes only skin deep. If they can be brought to raise questions and apply their decent instincts and basic intelligence, many people quickly escape the confines of the doctrinal system and are willing to do something to help others who are really suffering and oppressed." -Manufacturing Consent: Noam Chomsky and the Media, p. 195