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Looking at gameplay vs Licences, its very much similar when looking at soccer games, on one hand you have the Fifa series with full licences and pretty nice graphics, but the gameplay is just nowhere near as good as Pro Evolution Soccer (which I believe is called winning eleven or something in the US) which, while it doesnt have all the licences and you have to put up with silly team names and player names is a much better game to play.
It seems that EA Sports is banking on people buying their games because of the licences and the nice packaging, despite the fact that there are better games out there without these.
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