Originally Posted by AutoWeek

Remember the Ford SAV (Sport Activity Vehicle) concept from Geneva (AW, March 14)? That car was meant to give you a peek at Ford of Europe’s future design direction. Ford will give us another look at that direction when it shows the sleek iosis coupe at Frankfurt. Ford says iosis embodies all the elements of the future design of European Fords. Not all of the design themes will be taken up on every product, but there are a number of core elements that will feature strongly in coming years.

“iosis is more than just a show car, it is sending a message about how Ford of Europe’s future design will be redefined,” says Martin Smith, Ford of Europe’s Executive Design Director, the man who has been given the task of developing the next-generation of vehicles for Ford of Europe. “The forms will be more distinctive and emotional, more athletic and muscular,” explained Smith. “The iosis has great stance, it is powerful, assertive and confident, and it just cries out to be driven.” says Smith.

http://www.autoweek.com/news.cms?newsId=103098