Probably more important than the lube is the attitude of the luber and the lubee ...
For effective ( meaning getting the results of pleasure that you want, in such a way that you can get similar enjoyable results over, and over again ) anal erotic play, trust, patience, more trust, MORE patience AND combined with lots and lots of 'KY Ultra Gel' ( avail @ Walmarts ect ) works very well in my experience. Enjoy, and Remember ... slow - easy does it.