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I find that one thing that tends to differentiate "manly" decorating from more feminine looks is stuff or clutter. Not to say women have cluttered places, but I find that clean, minimalist things tend to have more inherent masculinity than say, a country clutter type look.
Try to find simple, striking window treatments. This doesn't mean it can't be dramatic and stunning, just less gathers, ruffles, pleats, etc.
I'd second the recommendations for wooden shades and tab-tops. Also, check into a nice neutral Roman shade or the cellular blinds (when down, the material forms small "cells" that collapse as the blind is pulled up). Simple, visually appealing, and very effecient at insulation.
Try looking at target.com. If you need some more ideas, pick up some modern design mags like Readymade, Dwell, or *Wallpaper.
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it's all about self-indulgence
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