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Given that many (not all) vegetarians and vegans are also openly anti-science/anti-technology, especially when it comes to food, I'm not sure how big of an impact this would have on that particular community. Also, who's willing to wager that this 'synthetic meat' tastes very....erm...synthetic? At least for the first few years, until they perfect the techniques.
This is all very interesting, but I don't imagine that this will be an easy sell.
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