Definitely a boatload of hype.. I was even going to give them the benefit of the doubt until I saw this line:
"Complete protection from Viruses and all Hacking attempts "
That is an impossible feat, and if they'll make such an outlandish claim then all other "benefits" are suspect. I think its just a miniaturized router with some fancy lights, nothing more. Get a Linksys Cable/DSL router for $40, and save yourself the trouble.