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2/3rds (66%) of the adults in the U.S. are overweight, and approximately 34 percent of the population is obese. Though I don't like the thought of people having low self esteem due to body images, I also don't like the idea of promoting being over-weight as normal.
What I'm driving at here is, that perhaps we should focus on the health problems associated with being overweight, as opposed to promoting the notion that being on the heavy side is ideal. Obesity has been on a steady upward incline nationwide since the 1980's, so by saying, "it's ok" we might actually be hurting the effort to thin out and reduce weight problems in the United States.
Just my 2 cents on Dove's campaign
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