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Originally Posted by Supple Cow
I think the more important point is that real women aren't uniform in shape, curvy or otherwise.
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Much more important.
Now first off, I think those women look beautiful and healthy, and that it's great to see average sized women in advertising. I love Dove's advertisements. They've featured women with scars, piercings, tattoos, faces full of freckles, women in their nineties, women of different races, women of different sizes.. and they've actually included size 6 women in those instead of pretending real women only start at size 12 and up. They do reflect all sorts of different women, though none of the women are really overweight (they all seem to be in a healthy range) and they don't have cellulite or stretch marks or sagging chests, or no waists.. so it's not quite representative. But it's getting there.
Though I DO have a problem with the handful of people who take this sort of campaign the wrong way and go around proclaiming "Real women have curves!" as if you're no longer a woman because of your natural shape, or people who end up saying that slender women are abnormal, anorexic, unfeminine, ugly.. because there ARE women who are naturally model-thin, and you do not need to empower larger women at the expense of anyone else. It is possible to be beautiful and healthy whether you're over or under the "ideal" weight, and there is no need to insult either weight.