dove's Campaign for real beauty
Quote:
For too long
beauty has been defined by narrow, stifling stereotypes
you've told us it's time to change all that
we agree
because real beauty beauty comes in all shapes and sizes and ages
it's why we started the campaign for real beauty
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I know this is a product, and they are advertising in hopes to get sales, but the message behind this ad campaign, which has been running for a while now (the underwear girls have only been around since June, the campaign has been going on a lot longer) has a great message behind it and the website is wonderful (the section for girls on putting beauty into perspective and gaining self esteem is wonderful) and the faces of beauty section is incredible... The website has such a great message...
some of the other ad campaigns they've been running is a picture of a full figured young woman (who's quite lovely) in a sexy strapless black dress - with the words - oversized or outstanding? (you can vote on the website) i'm actually appalled that oversized got as many votes as it did. there's another woman with long gray hair, and the caption is gray or gorgeous -- that seems to be leaning heavily towards gorgeous... I hope, for the sake of young girls today, that this campaign is successfull and that the perception of beauty is changed.