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My $.02:
It's possible to find some really great bargains on skincare/fashion stuff, but all-in-all, it's about what works best for you. I have stuff on both ends of the price spectrum that either get used constantly or never at all. Examples:
For jeans, I have a pair of $120+ Diesels that never leave my closet, while my ExpressMen and BKE jeans get heavy use. The Diesels are, of course, cutting edge fashion, but the fit doesn't flatter my build. The (slightly) less expensive denim from those other stores seems to have a much better cut in relation to my body.
Same goes for dress shirts: I have a $160 DKNY shirt that NEVER gets worn (I can't stand the cut and texture and the material shrunk the equivalent of at least 3 sizes upon the first washing) and I've got $20 outlet store shirts that also spend their lives in the back of the closet. For me, I was able to find the best fit from (once again) Buckle and ExpressMen.
Now when it comes to skin care, I've found that I do best with the more expensive items. When it comes to shaving, I used to use the moderately priced drugstore brands that cater to men who want modern products (like Neutrogena's new line)...until I found the amazing Art of Shaving products. Yeah, they cost a ton, but they last forever and they leave my skin amazingly soft and smooth.
So, I guess you shouldn't let the price be THE deciding factor (either shopping for a bargain or beliving the most expensive is always the best). Just be ready to shop around and try different things until you can find what works best for YOU.
Also, I have to throw in recommendations to read Cargo (great articles, but it tends to assume that the reader is either loaded or hoping to rack up ridiculous credit card debt), Men's Health (good advice on most issues relating to the art of being a man), and at least one magazine generally related to the image/aesthetic that you wish to portray (for example, I'm a graphic design student with a passion for minimalist/mid-century modern design and aesthetics so I regularly read several design trade journals as well as modernist living magazines such as Dwell).
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it's all about self-indulgence
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