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I would have to say it might be partly a lack of accountability. How many times has someone flaked on you and you just let it slide? Now if you confront a flaker and let them know how much it bothers you, they are put on notice. If they flake again, tell them that unless they make an effort to not flake, they will noit be included in future plans. I know that sounds harsh, but it is upfront, honest and to the point.
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