well just from looking at TV's all day every day, both technologies kinda suck but if I had to choose between the two I'd go lcd. Plasma has a nasty tendency to die early, and if you do a side by side comparison, plasma isn't as sharp anyway. LCD is reliable, and quite sharp, but it has viewing angle issues (stand too far to one side and the screen darkens), and some have ghosting issues (fast moving images leave a motion trail).
Frankly if I were buying today I'd stick with good old fashioned CRT, albeit an HDTV widescreen CRT. It's got the best image quality, ghosting is nonexistant, they're reliable (I have a couple of 20+ year old CRT TV's that just won't freakin' die), and best of all, you're not paying a premium for the "new whizbang technology" factor.
The only disadvantage is that you can't hang 'em on the wall and they weigh a whole lot more, but that's not really a big deal.
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