actually it's not the consumers.. .consumers are now demanding that hybrid models be badged better to reflect it. the Lexus 440H will have a more prominent badge in the future.
But to address your concerns as to why it's not increased more? Blame CAFE standards....it's why SUVs don't have to have better gas mileage, why compact cars don't have to increase so greatly either.
It has very little to do with the consumer and more with the manufacturers and their lobbyists.
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