I know a person (an aunt by marriage) who consumes about 2 gallons of Tab soda a day. This is literally the only thing she drinks (besides coffee,_maybe_), and she's getting wider every year. She doesn't understand the soda factor and I doubt she would care. As someone said earlier, the people who are determined to drink soda aren't going to be deterred by a label.
In fact, most people probably won't read them anyway. How many people (not we informed individuals, but overall) know how many calories are in a 12oz can of Coke, or how much sugar? Even more importantly, how many people understand that a gram of sugar is a real, dissolved _gram_ of sugar sitting in a pretty small amount of water? The problem is that most people just can't grasp that and wouldn't care anyway, like my aunt, and these labels aren't going to change either camp.
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