|
I find brand loyalty and related stupidity scary and undesirable in a person (whether it's national loyalty, company loyalty, sexual-orientation loyalty, race loyalty, city loyalty, website loyalty etc, car loaylty, team loyalty, faith loyalty etc, etc)
People with an unshakable loyalty to these kinds of things are blind to critisism, and common sense. I've met otherwise intelligent people who have totally plummeted in my estimation because of their professed loyalty to x and dislike of y (and people who use/belong to/come from y).
I hate it. I hate the way people are so easily drawn into it. And I refuse to buy cable/satelite TV in order to allow these companies to better hurl their propaganda at me. It makes me sick. Nobody needs that shit.
In William Gibson's "Pattern Recognition" there is a girl who has a severe, almost allergic reaction to brands - she unpicks logos from her clothes, carefully scratches logos off her watch etc - in my view more people should do the same.
But does that make me part of the No-Logo people, and hostile to the Logo people?? Damn there's no escape!!
|