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the only time I really am loyal to a particular product is for purely selfish reasons... I fly Continental and American pretty much exclusively because of the miles I get and I fly enough that it puts me into their premium memberships (which usually puts me into shorter lines at the airport and every so often gets me upgrades)
I stay at specific hotels because of the loyalty points, it gets me upgrades...
if the airlines/hotels disbanded the loyalty programs, then it wouldn't matter to me at all who I flew -- if I didn't get something out of it... it wouldn't matter.
basic household products.. I use what works... and generally what is on sale..
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Free your heart from hatred. Free your mind from worries. Live simply. Give more. Expect less.
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