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I have only a few brand loyalties... most of which stem from simple reward of quality product and perceived cost value.
working for a conglomerate, I can see how brands are built, bartered and sold every day. I watch them be created, dusted off and remarketed...
it's amazing.
after living in another country where keeping my brand loyalty would have been fiscally irresponsible (a bag of Doritos for $8??? forget it... I'll learn to eat local snacks) I tend to seek out new brands to try based on cost and quality.
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I don't care if you are black, white, purple, green, Chinese, Japanese, Korean, hippie, cop, bum, admin, user, English, Irish, French, Catholic, Protestant, Jewish, Buddhist, Muslim, indian, cowboy, tall, short, fat, skinny, emo, punk, mod, rocker, straight, gay, lesbian, jock, nerd, geek, Democrat, Republican, Libertarian, Independent, driver, pedestrian, or bicyclist, either you're an asshole or you're not.
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