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I find the only thing I'm particular about is food brands... I grew up eating certain things, and that's what I want to buy for myself now. It's familiar, it tastes right, the whole thing. But I have no idea what it would be like to feel that MY brand is so great, it makes everything else suck!
I buy what's comfortable, and familiar. New things are bought because they correctly marketed to me. Hell, I *know* when I'm being manipulated; doesn't stop me from getting it anyway.
I have to agree with the tribal theories on why people are loyal to one and rival-hatahs.
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My heart knows me better than I know myself, so I'm gonna let it do all the talkin'.
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