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Originally Posted by d*d
It's more comlicated than just 'good product' experiences. When we buy things - we are also buying into a complex collection of signs that send out information about how we want to be percieved by others. This informs our decisions about what cars, trainers, fizzy drinks etc we buy. It works on a subconscious level and everybody will admit to be bieng above it and argue that they buy things for x reasons,
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Excellent post, d*d. I agree with this point. My bank account dictates to a large extent the brands that I purchase. And yet how I want to be perceived by others is very important. I don't buy the cheap pop (soda), I buy Coke because it's widely known as a popular (therefore good?) product.
I still buy a lot of my clothes at Value Village, but whether I'm there or at a more upscale clothing boutique I'm picking clothes that I think others will find attractive on me.
I also don't buy Nike products because I have a bias against them which I do not have reasons for, or explanations. I just don't buy Nike. Funny.