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All of this really makes me think of the book Jennifer Government (which is a great book, btw). There isn't any one brand that I'm stuck with, that I can think of. I don't have anything against Dodge trucks, but I don't plan on buying one. I don't have anything against Nike, even though I don't wear them. I think that brand dependency stemmed from "having" to have a certain logo on my shirt/jacket/shoes/jeans. Are CK jeans really better than the Wal-Mart brand? Yes I understand some brands are better than others, but, is it worth paying extra just for a label?
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Phant
Irrationality is the square root of all evil
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