Odd, someone just did something very similar around here - I was driving home one day and I saw a billboard for someone looking for a job.
For those interested, the website it mentioned was
www.hiregary.net The image on the main page is the same used on the billboard. Creative idea - I wonder if it'll work out for him...
(Mods, I am not affiliated with the site in any way, so if you need to remove it, feel free)