Service might be the simplest method. Should they be pitiless bastards then go for freebies.
I can't find much on eval units on their site. Used to be prominent when they were gunning for mindshare. Start with customer relations.
Buttons:
- Namedropping. Aforementioned fuel cell tidbits. It's worth points.
- "Really want to go with AMD."
- University budget constraints. Boo hoo.
Might you add them as a sponsor? Probably something for your project lead. A birdie told me project websites are a great place to solicit and support these relationships, even if it's just sponsor logo placement.
Alternately, try <a href="http://www2.amd.com/us-en/RegForms/1,,51_52_10781_12820,00.html?1117562558">their official sponsorship route.</a>
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There are a vast number of people who are uninformed and heavily propagandized, but fundamentally decent. The propaganda that inundates them is effective when unchallenged, but much of it goes only skin deep. If they can be brought to raise questions and apply their decent instincts and basic intelligence, many people quickly escape the confines of the doctrinal system and are willing to do something to help others who are really suffering and oppressed." -Manufacturing Consent: Noam Chomsky and the Media, p. 195
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