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Similar to the stunt Pepsi pulled a few years ago... collect points to trade in for prizes. The commercial showed a Harrier jet for some ridiculous amount of points. Some kid and his buddies started collecting points to take a run at the jet until they were told it was just part of the advertising. I think they wound up settling out of court.
Without listening to the station and EXACTLY how the promo was advertised, I can't make a true decision whether this woman should have known better (was the word "dollars" ever used?) or deserves the money. It is a pretty cheap stunt though and the station deserves the bad publicity it's going to get.
-Mikey
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