Definitely by release. While I enjoy Episodes II and III (and about the last 20 minutes of Ep. I), they don't have the charisma to pull a new viewer into the saga like the original trilogy does. Plus, starting with Episode I would probably turn anyone off the series for good. Starting with Episode IV, arguably the best of the movies, is the best way I think.
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"Few people are capable of expressing with equanimity opinions which differ from the prejudices of their social environment. Most people are even incapable of forming such opinions." - Albert Einstein
"Wise men talk because they have something to say; fools, because they have to say something." - Plato
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