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Words mean things. Maximum means the most possible. Ultra doesn't exceed that, hence, if there is any truth in advertising, Maximum strength is as strong as it gets. Of course, this branding was probably dreampt up by someone who regularly uses the phrase "very unique", so all bets are off.
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Light a man a fire, and he will be warm while it burns.
Set a man on fire, and he will be warm for the rest of his life.
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