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There's an excellent article on El Reg about this - and basically, Apple was about 2% of IBM's chip production, and they won't care one way or the other if Apple goes away. This move lets Apple compete more directly with Windows, as it gives them access to a lot of x86 things - and with some modifications, it may be possible to play Windows/DirectX video games on the MacOSx86.
As for trying to force AMD out of business, I don't see that happening - they already produce a vast amount of chips and giving Intel a bit more business shouldn't matter.
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