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there are essentially two ways of guaranteeing that you get a certain price. you can either set the opening price at your minimum acceptable offer, and let the bidding go from there,
OR
set a reserve price (which nobody can see during the auction, except indirectly - when that price is surpassed)
there are pros and cons to each method. with a reserve in place, people don't have to initially bid at high prices, but it can be a turn-off not knowing what the reserve is. with no reserve, you know exactly what you're dealing with as a bidder, but there isn't that feeling that you might get lucky and hit a bargain. your call
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