He had an opportunity to speak. He spoke on what he felt was a parallel between the movie the people were there to see- not just at some random time- and the current political landscape. There are so many things to speak on, and he chose to relate his new movie to it's roots, which were politically motivated. Since he wrote the original series under the influence of politics, and then also the prequel series that has now, some ten years later, made its way onto the big screen, it seems very reasonable to me that he make reference to his ways of thinking and inspirations and how they are easily compared to our current political situation, so many years later.
I think his comments were fine, based on the fact that this story was always a tale rooted in politics. He is simply pointing out that things are similar in some respects to the ways and reasons he originally wrote the story, well before any of this was happening.
I would only say he was doing this for publicity if he made such comments at every press conference, or any public speaking engagement. As of now, i'm unaware of other occasions where such parallels and comments were made.
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