Tilted Cat Head
Administrator
Location: Manhattan, NY
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Quote:
Originally Posted by Seeker
I think this is really interesting..
I enjoy seeing a movie that challenges me, whether it's the story line, the direction, the ending.. if it's something that's not familiar, it usually scores higher in my books.
If movie producers rely to heavily on a 'focus group', I wonder how much creativity will be stifled.. what if that focus group only has a limited perception of what they wish to see in a movie? Are these focus groups, consisting of only a few people, merely perpetuating something that has been introduced and has been successful in the past?
Goetz's careful direction of these groups also imply that the focus group can be manipulated.. who is actually the director/creator of a movie?
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good critical thinking.
I've been part of these growing up and still attend some of them here in NYC.
They fill a theater with a diverse group of people, they try to get age/sex during a prescreen when distributing tickets. During the movie, someone is walking about watching the reactions of people, taking notes, sometimes after the show, they have a questionaire, some multiple choice, some open write in. Sometimes they have full cuts of the movies sometimes with special effects (Flight of the Intruder had some blank screens with (Insert Special Effect Here - and a description of the effect), sometimes different cuts for different groups. When I saw The Marrying Man, it was something like 3 hours long and some of the funniest parts of the movie didn't make the released version.
Sometimes they hold back a hand picked group to ask even more questions.
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But sometimes, the screener is just for creating "word of mouth buzz"...
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