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In the television industry trade magazines and the conferences I have been attending lately the big topic of discussion is the revolution that is about to occur in the world of Television... PVRs like TiVO and Video on Demand are poised to rid the realm of television of commercials...
While this may read like a good thing for many of you you also have to realize that it is ad dollars that finance much of the Television you are watching...
The new models that are a arising are increasingly subscription driven. For example, HBO has no ads and has produceds some exceptional drama.
What this means is that either there will be a great diminishment in what we now call Free TV (i.e. sponsorship funded television) or Free TV will have to develop ways to integrate commercials into the programs they show (in other words doing an end run on the commercial skipping PVR).
You could see a return to things like Proctor and Gamble presents The Drew Carey Show or see Drew Carey using Proctor and Gamble products in the normal course of his show. You could see popup ads like we now see station ids or "coming up next"... channels like Spike do this a lot.
Get ready for more control over what you want to watch but also get ready for a more agressive and perhaps subtle form of advertising that this will spawn.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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