I really don't even think it looks all that good to be brown unless you were born that way. Brown skin and a pointy nose just looks wrong to me somehow. I remember when I was a little kid I was so mystified by the fact of Caucasians being prejudiced against people with brown skin and yet striving to be tan...??? Why not just appreciate whatever skin type you were born with?
Trends are a baffling thing.
My (younger) sister has spent her whole life in the sun and being a tanned beach babe and she's been paying for it for years. People started thinking she was the older one at least 15 years ago. She has those leathery cleavage wrinkles. Of course, I have no cleavage at all, but I'm happy with the fact that if I did, it wouldn't look like an old shoe. People who over-tan seem extremely short-sighted to me, and I've never been able to understand that behavior. Tattoos are kind of the same way, but at least they won't kill you!