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I use Gmail for most of my communications, but they advertise too, just not as obtrusively. Hell, TFP is remarkable as one of very few websites that doesn't have some form of advertising involved with it. Certainly most free services use ads of some sort just to pay the bills.
I think somebody already made the television comparison, but I will too because that really is the same idea. You're not the consumer, you're the product.
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