After I posted above I realized that this thread turned into a Do I wear a set-belt thread. About the ad itself: Personally, I don't want to look at bodies. I suppose for some it may be an effective means to promote seat-belt use. I suppose for most non-belt wearers this or less shocking methods isn't going to make any difference.
Frankly there are certian risks I take in life. I'd argue they aren't as stupid as not wearing a seat belt. I know the dangers involved and I'd just don't necessarily want to be hit over the head with stuff like this.
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