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I just saw this on ESPN today. I'm sure the thinking is that if a coach is wearing a suit and not a fancy team shirt, it will somehow cut into sales of said team shirts. Honestly, though, just about everyone I know is huge Steelers nut that owns tons of merchandise but none of it was ever bought because Bill Cower was wearing it. I don't think any coach in the NFL has fanbase interested in looking like them.
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