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I don't think killing the lobby is the necessary first step (beyond that I even question it practically - all contributions, time and money, are lobbying efforts, is there a magical line drawn in the sand?).
Rather, the first step is to eliminate the popularity contest that we call political campaigning. That is what the lobbyist money is used for, anyway. As it is the only method of obtaining power. If you want to run things, you must campaign better than your opponent. The two quickest ways to do that are to get more money and use negative ads.
Massively controlled and regulated campaigns could provide a more concise message from those seeking office - eliminating what is the primary factor in potential voter ignorance and apathy: confusion. With the effectively chaotic system of campaigning that we presently allow, the end result is determined by whomever can achieve the highest degree of lowest common denominator traction in a he said/she said argument of deniable non-statements.
It is no wonder the government is incompetent.
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