filtherton

If this does indeed result in mass hypocrisy, so what? The majority of people are hypocrites already. Would you be happier if the masses were spending their money on something that contributed nothing to cancer research? Do you think that cancer research charities should give every prospective donor an assessment test to determine whether they grasp the gravity of cancer?

I'm not naive to mainstream culture, i just know that it makes no sense to complain about the exploitation of mainstream culture for the benefit of a very worthy cause. Do you realize how rare it is for "the masses" of people to spend money on something worthwhile? Chances are that the people who buy these bracelets and don't "appreciate" cancer like joe thinks they should wouldn't appreciate cancer regardless of whether they bought the bracelet or not. That still doesn't change the fact that nike figured out how to market donations to cancer research. That still doesn't change the fact that even if cancer research is just a fad for a certain trendy portion of the population, the bracelets are still getting people who wouldn't donate money to cancer research to donate money to cancer research.

I think joe is naive if he thinks that complaining about the trendiness of trendy people makes him seem witty or caustic or cynical. Real cynics know that complaining about something you have no power to change is for amateurs.