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a few things going on in the industry at the moment...
Tivo has started "billboard ads" which when you fast forward will pop up another small computer generated ad. It only will do this if they advertiser has paid for it to Tivo, so it's not a blanket thing where it's on all adverts.
Cable channels are combating this in two ways. First is product placement endorsement. Direct placement within the show or even about the show. How much of Victoria Secret's Lingerie Show was commercial and how much was really show? Children's TV is very much one big long commercial advertising toys.
The second method is via the banner or bug adverts on the bottom 1/3 of the screen. I've got good information that those things that you see advertising the new hot show coming up next or next week, is going to start being normal product advertising. It's just a matter of time and acceptance.
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