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So what if the Livestrong bracelets get dealt with like Swatch watches, and burn out after a couple of years? I just don't get the problem. 1. Cancer research gets some additional funding, 2. Cancer research gets some additional awareness, 3. Five years from now there will still be some people wearing the bracelets, and they can serve as conversation starters to up awareness later. I don't think the issue of cancer, nor the research are trivialized by this trend, any more than they were trivialized before hand. People who care will continue to care, people who don't will not. This way, additional $$$ is collected. If you're mad that people don't care, that's a separate issue, in my opinion.
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You don't love me, you just love my piggy style
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