The article smacks of... "They ain't keepin' it real". This is the same attiture that mocks anyone who succumbs to a trend.
You know what? Trends happend. People buy in. Part of me wishes this wasn't the case but what can I do about it?
In this case, however, there is the added benefit that some $$$ is going to cancer research... and that just isn't a bad thing no matter how you paint it.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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