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I agree with Gilda. Though many of us donate without needing something in return, a lot of people don't feel the same. People want to be recognized with something more than our own good karma for doing something good. If this wasn't the case, then I have a feeling there would be more people donating.
As long as these people are donating the money, does it really matter if they do it out of true good will? Yes, the fundrasing organizations lose a bit of cash on the production of the bracelets, but I have a feeling it's marginal.
I don't think that cancer research will be cheapened because of the popularity and fad-like quality of the bracelets. At least I hope that it isn't!
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