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"The" can be used to differentiate. Which gap? That gap? No, the Gap (doesn't need to be capitalized as part of the title). As in the one and only Gap. Therefore it can also be used to make things seem more important. Which is why it's tacked on to proper nouns. And why kids refer to it as prom, because even though it may be a big event to them, they don't want to make it seem like it is.
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