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Old 04-18-2005, 06:35 PM   #25 (permalink)
Nimisys
Crazy
 
Location: San Diego
Quote:
Originally Posted by cyrnel
Those do look nice. How are their engines? It's been a while, but their engines were what kept me from buying one of their early models. The things rattled like a hopped up Briggs 5HP.

Back on topic, I'm with Kirk. GM & Ford are saddled with huge legacy overhead that takes the legs off any profits. The figure I heard recently was $1500/vehicle sold just to support their already retired workers. I'd go along with chapter 11, and likely halving their brands over the next decade. This badging, however stupid it looks, will ease the transition of successful models into surviving brands.

saturn is using decent engines now, Ecotec, Global V6 coming to mind. both run smooth and quiet, and so far have made techs very very little money.

as for clearing brands, Chevy/Saturn are the only two targetting the same groups of buyers.
Chevy / Saturn = Value
Pontiac = Performance
GMC = Truck
Saab = European
Cadillac = Style/Performance/Luxary (targetting BMW, Audi, Mercedes)
Buick = Conservative Style/Luxary (targeting Infiniti/Lexus)
Hummer = Hardcore Offroad

So which market do you leave?
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