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Art, personal may mean "private," as in "my own personal problems." But in this case, I think "personal" means "relating to one's self" (i.e. a personal flotation device). Personal does not need to be private.
And when it relates to a cause, it is generally not a private matter. For by increasing the popularity of your cause, you increase the likelyhood of the cause's agenda being advanced.
A number of years ago, a lot of people thought privately that slavery was wrong. But when they announced it publically, joined together, and made the cause a personal one, they were able to affect change.
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Ass, gas or grass. Nobody rides for free.
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