Tilted Cat Head
Administrator
Location: Manhattan, NY
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I stumbled upon this. I haven't read the whole thing but it's very interesting on first pickup.
Quote:
Moss Kendrix was a public relations pioneer who left a lasting legacy and a major imprint on the way African Americans are portrayed through the power of advertising.
During his lifetime, he designed countless public relations and advertising campaigns that promoted African-American visibility for news organizations, entertainers, and corporate clients including Carnation, the Ford Motor Company, and the Coca-Cola company.
He educated his corporate clients about the buying power of the African-American consumer, and helped to make America realize that African-Americans were more complex than the derogatory images depicted in the advertising of the past.
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