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I helped one of my buddies get a new car a few months ago. I would also suggest going at closing time. Our strategy was to pick a younger salesman so that we would communicate better. It will be harder to negotiate if you are financing. My friend had the money to pay for the car that night. I love their tactics like getting the sales manager to come in and try to get more money. DON'T BUDGE. They will sell the car to you at the price you want...you just have to be strong. I would not be afraid to walk out on them if they are not willing to deal. Working the deal in person is the best way that I know. More personal.
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