Aparently, GQ isn't all crap! I found
these jeans at
www.gq.com just a few minutes ago. So what's so great about these jeans....well I consider myself a bit of a jean conasuer, and I've always thought that the best 'faded' jeans are the jeans that come normal and are faded by the wearer. Think of your favorite pair of jeans. They didn't come that way,
you made them that way. You wore them so that the jean fabric because soft and stretched like a good leather jacket tyo fit your body. You were the one who accedentally spilled the clorox on the right ass cheek. You were the one who rubbed the knee one time to many, giving it a little hole. They grew on you. All the fades and wiskers are there naturally, not by some sand blaster or artificial color fading done at the manufacturer.
Okay, Will...get to the point.
From
www.nudiejeans.com
Quote:
This is Nudie
Nudie is the ”naked truth about denim”. Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Jeans are more than just a piece of clothing.
We love jeans, a passion we share with everyone who mourns a pair of worn out jeans as a close friend. Jeans share the same soul and attitude as music. The inspiration springs from the same dreams. As a true jeans brand we are not looking for the short-term trends. The inspiration is far from glamour and catwalks. The collection is tight, like a rock band, reflecting the feeling of everyday life. The history of jeans has always been closer to rock than fashion.
Design goes beyond creating just a product that serves to fulfil a need or a function. The philosophy of Nudie jeans is to become part of your dreams. Jeans have a natural built-in dream and attitude.
Nudie will stay true to jeans and all about jeans.
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Nudie Jeans, a Swedish line that recently made its way stateside, [are] manufactured from “dry” denim that’s unwashed, untreated—and meant to stay that way. For the first six months you own them, you’re not supposed to wash your Nudies at all, and you’re advised to do so only rarely after that. A welcome alternative to the overly faded and whiskered denim that (at long last) seems to be disappearing from chicer store shelves, Nudies hark back to more rugged times, when the only creases, thigh-fades and wallet-outlines a pair of jeans sported were those etched by the wearer himself. “Dry denim jeans shows your personality more,” says founder Maria Erixon, a former designer for Lee Europe
Wear them, don't wash them. Make them your own. I just bought a pair.